A Textbook Of Pharmaceutical Industrial Management

Pharmaceutical Industrial management first edition is written in the purview of the modern requirement of students to keep themselves abreast with the latest management practices and operational patterns being followed in the Pharmaceutical Industry. The book is written in strict accordance to the AICTE syllabi for B. Pharma students. It also caters the need of a textbook for different state universities for Pharmacy and as a supplementary text for MBA courses in Pharmaceutical Industrial Management. The book keeps up to the recent profound transitions in the pharmaceutical industry globally. The course content is designed to enlighten the reader about the surge in trends of intensive globalization, enhanced competitiveness and the battle for global market shares amongst major pharma giants. These create novel challenges for pharmaceutical companies and simultaneously for the students who are tomorrow’s professionals. After reading this complete text a student shall be aware of the latest techniques of strategic management and it’s application in the market. This text prepares professionals to play an important role in futuristic globalized situation in the pharma healthcare market and emerge as winners in the consolidation processes of the world pharmaceutical industry.