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Breaking Twitter

Publisher:
Pan Macmillan UK
| Author:
Ben Mezrich
| Language:
English
| Format:
Paperback

390

Save: 40%

In stock

Ships within:
This book is on PRE-ORDER, and it will be shipped within 1-4 days after the release of the book.

In stock

Book Type

SKU:
SKU 9781035032488 Category Tag
Category:
Page Extent:
337

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

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Description

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

About Author

With a writing career spanning 19 years, Mezrich has authored twenty books, with a combined printing of over 6 million copies, including the wildly successful Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions, which spent sixty-three weeks on the New York Times Bestseller List, and sold over 2 million copies in fifteen languages and was adapted into the #1 Box Office movie 21. His book, The Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal – debuted on the New York Times Bestseller List and spent 18 weeks there in hardcover and paperback, as well as hit bestseller lists in over a dozen countries. The book was adapted into the movie The Social Network and was #1 at the box office, won Golden Globes for best picture, best director, best adapted screenplay, best score, and was nominated for 8 Oscars, winning 3 including Best Adapted Screenplay. Mezrich and Aaron Sorkin shared a prestigious Scripter Award for Best Adapted Screenplay as well. Mezrich is the only non-fiction author to have two number one box office movie adaptations which has earned him the title of Sexiest Author on People Magazine’s Sexiest Man Alive List. Ben Mezrich cracked the Hollywood Reporter’s annual hot list: Hollywood’s 25 Most Powerful Authors. This power list of authors touted to be “the industry’s most sought-after word nerds” is based on stats like Mezrich’s multiple movie deals in production such as Woolly, Seven Wonders, Once Upon a Time in Russia, and The 37th Parallel. Ben’s newest book Bitcoin Billionaires chronicles the second act of wonder twins Tyler and Cameron Winklevoss as they claw their way through Silicon Valley and come out on top as the first bitcoin billionaires after an unlikely-to-win battle with the omnipotent Empire–Facebook. Ben co-writes a middle grade fiction series Charlie Numbers with his wife Tonya, their newest book: Charlie Numbers and the Woolly Mammoth will hit shelves November 5th, and is slated to be produced for the big screen by Ellen Pompeo. Mezrich recently joined the Writers Room for the hit Showtime TV show Billions as Consulting Producer for season 5.

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