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CONCEPT BUILDING APPROACH TO DIGITAL MARKETING, 2ND EDITION
Brand:
CENGAGE INDIA
Paper:
English
Format:
Paperback
Colour:
Paperback
₹265 ₹264
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Book Type |
---|
ISBN:
SKU
9789355730305
Category MBA
Category: MBA
Page Extent:
200
This book is especially designed for the
undergraduate students of commerce and BBA under CBCS curriculum as per the
latest LOCF teaching and learning methodology. It provides a solid
understanding of the basic concepts of digital marketing in most simplified
manner. This book thoroughly covers the syllabus of Digital Marketing paper –
such as concept, nature, functions, importance and challenges of digital
marketing. The profile of e-customers and the process of customer
relationship management (CRM) have been explained clearly. Various promotion
tools used online and payment gateways are dealt with and concludes with a
discussion on the ethical and legal framework for digital marketers.
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MARKETING, 2ND EDITION” Cancel reply
Description
This book is especially designed for the
undergraduate students of commerce and BBA under CBCS curriculum as per the
latest LOCF teaching and learning methodology. It provides a solid
understanding of the basic concepts of digital marketing in most simplified
manner. This book thoroughly covers the syllabus of Digital Marketing paper –
such as concept, nature, functions, importance and challenges of digital
marketing. The profile of e-customers and the process of customer
relationship management (CRM) have been explained clearly. Various promotion
tools used online and payment gateways are dealt with and concludes with a
discussion on the ethical and legal framework for digital marketers.
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