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Hilo Book 2: Saving the Whole Wide World
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Made in Future: A Story of Marketing, Me
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From Leapfrogging to Pole-vaulting
Publisher:
Penguin Random House
| Author:
MASHELKAR, RAGHUNATH
| Language:
English
| Format:
Hardback
₹599 ₹479
Save: 20%
In stock
Ships within:
1-4 Days
In stock
Book Type |
---|
SKU:
Category: General Management
Page Extent:
304
An exhilarating manifesto for the future, this book convinces readers to make the shift from reactive leapfrogging to proactive pole-vaulting through radical transformation.
The unique ‘3-4-7 framework’ demonstrates how a paralysing mass of problems can be brought down to a formidable formula, thus making every problem solvable, no matter how big and complex. The book is dotted with inspiring case studies that can instil confidence in people from across the world to put this framework into practice for assured success.
Dr Mashelkar and Mr Pandit ably show in this must-read book that-as an interplay of global issues constantly raise the bar for innovation today-there has never been a better time to use our learnings to pole-vault over those bars into a new future!
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Description
An exhilarating manifesto for the future, this book convinces readers to make the shift from reactive leapfrogging to proactive pole-vaulting through radical transformation.
The unique ‘3-4-7 framework’ demonstrates how a paralysing mass of problems can be brought down to a formidable formula, thus making every problem solvable, no matter how big and complex. The book is dotted with inspiring case studies that can instil confidence in people from across the world to put this framework into practice for assured success.
Dr Mashelkar and Mr Pandit ably show in this must-read book that-as an interplay of global issues constantly raise the bar for innovation today-there has never been a better time to use our learnings to pole-vault over those bars into a new future!
About Author
Raghunath Mashelkar, FRS, is one of India's foremost science and innovation leaders. He gave transformative leadership to CSIR as its director general. He chaired the National Innovation Foundation and also several corporate innovation boards. His global recognitions include forty-one honorary doctorates, the prestigious TWAS-Lenovo Science Prize, the Star of Asia award and the Padma Vibhushan. He conceptualized 'Gandhian engineering', leading to the emergence of innovation's holy grail of 'more from less for more people', which is now globally acknowledged.
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