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MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS, 3RD EDN
Publisher:
PEARSON INDIA
| Author:
MOHR,J.J., SENGUPTA,S.
| Language:
English
| Format:
Paperback
₹888
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1-4 Days
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Page Extent:
560
Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Description
Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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